Creative Intelligence ToolCREATIVE INTELLIGENCE TOOL

Privacy Policy

Last updated: July 7, 2026

This Privacy Policy explains how ResiMax Equity Partners, LLC, a Texas limited liability company operating the Creative Intelligence Tool (the "Service," "we," "us"), collects, uses, and shares information. The Service is a business tool for advertising teams; it is not directed to consumers or children, and you must be 18 or older to use it.

1. Information We Collect

Information you provide

  • Account and application information: name, work email, agency or company name, and the answers you submit on our beta application (such as spend range and account count).
  • Uploaded content: creative files (video, image, audio) you upload for analysis, and any notes or briefs you create in the Service.
  • Support communications: messages you send through in-app support or email.

Information from connected ad platforms

  • When you connect an ad account through the platform's official authorization flow (for example, Meta OAuth), we sync campaign, ad set, ad, and creative metadata, performance metrics, conversion data, and creative media for the accounts you select.
  • Platform access tokens are encrypted at rest. We access only the permissions you grant, and you can disconnect at any time. Disconnecting an ad account deletes that account's synced data from your workspace, and you can also revoke our access in your platform's security settings.

Public social content

  • Discovery features surface publicly available social media content (such as public TikTok posts and public engagement statistics) obtained through licensed data providers. This content belongs to its creators and platforms; we display and analyze it for research purposes within the Service.

Information collected automatically

  • Usage data (features used, actions taken), device and log data (IP address, browser type, timestamps), and product analytics collected via cookies or similar technologies and analytics tools.

Marketing-site analytics and advertising measurement

  • Our marketing website uses the Meta Pixel and Meta's Conversions API to measure the performance of our own advertising. These capture events such as page views and application-form steps, along with click identifiers (for example, fbclid), the Meta browser cookies _fbp/_fbc, your IP address, and user-agent.
  • When you submit the application form, the contact details you enter (name, email, phone) are hashed (SHA-256) before transmission and sent to Meta together with those events so we can attribute and optimize our advertising. We do not send Meta your raw email or phone number in readable form.

Payment information

  • Payments are processed by Stripe. Stripe receives the information you enter at checkout (name, email, billing address, and payment details) together with your selected plan. We receive subscription status, plan, and billing metadata; we never receive or store your full card number. Stripe's handling of your payment data is governed by Stripe's privacy policy.

2. How We Use Information

  • To provide and operate the Service: syncing ad data, analyzing creative content, generating reports and briefs, and maintaining your workspace.
  • To process creative content through AI systems (see Section 3).
  • To manage trials, subscriptions, and billing.
  • To provide support and respond to requests.
  • To secure, debug, and improve the Service, including product analytics.
  • To produce aggregated, anonymized insights (for example, industry-level creative and performance benchmarks). These are aggregated across a minimum number of customers and do not identify you, your clients, or your accounts.
  • To send service communications, and, with the ability to opt out, product updates and marketing.
  • To comply with law and enforce our Terms of Service.

We do not sell your personal information, and we do not share the business data in your workspace (synced ad data, creatives, reports, or briefs) with third parties for their own advertising. The one exception is limited, hashed event data from our marketing website, which we share with advertising platforms to measure and improve our own marketing (see Sections 1 and 4).

3. AI Processing

Creative analysis is performed using third-party AI infrastructure providers acting as our processors. When you run an analysis, the relevant creative content (video frames, imagery, audio for transcription, text) and campaign context are transmitted to these providers solely to generate your results, subject to contractual and API terms that restrict use of the data for other purposes. Providers may retain transient copies briefly for abuse monitoring and reliability under their terms; we do not permit your content to be used to train their models, and we do not use your identified data to train shared models.

4. How We Share Information

Service providers and AI processing

We engage service providers to perform functions on our behalf, including cloud hosting, data storage, authentication, payment processing, analytics, security, customer support, email delivery, licensed social-data provision, and artificial-intelligence or machine-learning processing. These providers may process account information, uploaded content, creative assets, campaign-performance information, usage data, and generated outputs solely as necessary to provide and support the Service, subject to contractual restrictions and applicable law.

We may also disclose information to comply with law or valid legal process, and to protect the rights, safety, or property of us, our users, or others.

Advertising and measurement partners

To measure and improve our own marketing, our marketing website shares limited event data with Meta through the Meta Pixel and Conversions API — including hashed contact identifiers, click IDs, the _fbp/_fbc cookies, IP address, and user-agent (see Section 1). Meta processes this data both as our measurement provider and for its own purposes as described in Meta's data policy. This sharing is limited to our marketing website and our own advertising; we do not share the business data inside your workspace with advertising platforms.

Business transfers

If we undergo a corporate reorganization, formation of an affiliate, financing, merger, acquisition, or a sale or transfer of the Service, the business, or all or substantially all assets relating to the Service, information we hold may be transferred to the affiliate, successor, or acquirer as part of that transaction. This includes customer account information and business data processed through the Service, such as:

  • uploaded ad creatives;
  • synced campaign and performance data;
  • billing and contact details;
  • usage history; and
  • AI analysis outputs (decodes, reports, and briefs).

If such a transfer occurs, we will update this Privacy Policy to identify the new entity responsible for your information and explain any material changes to processing, service providers, retention, or your rights. The commitments in this Privacy Policy, and any privacy preferences you have expressed (such as marketing opt-outs), travel with the transferred information — a transfer does not permit the successor to disregard them. Any successor's future changes to privacy practices would be subject to the notice provisions of this policy.

5. Data Retention

  • Workspace data is retained while your account is active.
  • Disconnecting an ad account deletes that account's synced data from your workspace.
  • After account deletion or termination, workspace data is deleted within 30 days, except where retention is required for legal, billing, or security purposes. Residual copies in encrypted backups cycle out within a further 30 days.

6. Security

We use industry-standard safeguards: encryption in transit, encryption at rest for platform access tokens, workspace-level data isolation, role-based access controls, and monitoring. No system is perfectly secure; notify us immediately at support@creativeintelligencetool.com if you suspect unauthorized access to your account.

7. Your Rights and Choices

  • You can access and update account information in the Service, disconnect ad accounts, and cancel your subscription at any time from Settings → Billing.
  • Where you use the Service to process personal information contained in ad account data on behalf of your clients, we act as a service provider/processor with respect to that data. A data processing addendum is available on request.
  • You may request access to, correction of, export of, or deletion of your personal information by emailing support@creativeintelligencetool.com. We honor applicable rights under U.S. state privacy laws (such as the CCPA/CPRA) and, where applicable, the GDPR, and we will not discriminate against you for exercising them.
  • You can opt out of marketing emails via the unsubscribe link in any such email.

8. Cookies and Local Storage

We use cookies and browser storage for authentication sessions, preferences, and product analytics. Blocking essential storage will prevent the Service from functioning. Our marketing website additionally uses the Meta Pixel and related cookies (_fbp/_fbc) to measure our advertising, as described in Sections 1 and 4; where required this is subject to your consent, and you can opt out through your browser or device advertising controls. The signed-in Service itself does not run third-party advertising trackers.

9. International Users

The Service is operated from the United States and information is processed in the U.S. and in the countries where our service providers operate. If you use the Service from outside the U.S., you consent to this processing.

10. Changes to This Policy

We may update this Privacy Policy from time to time. For material changes we will provide notice, such as by email or in-product notice, before the changes take effect. The "Last updated" date above reflects the current version.

11. Contact

ResiMax Equity Partners, LLC
Email: support@creativeintelligencetool.com

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